Twitter friends and RL friends mingling?

http://www.johnstonwells.com/blog/?p=310

From the article:

Having friends is awesome. You get to hang out, eat awesome lunches, see loud movies. Better yet, the Internet makes it easy to make even more friends. But what happens when the friends you make online start to mingle with your existing friends – will they blend well, like a fine fruit smoothie? Or will there be palpable tension?

http://adage.com/digitalnext/article?article_id=136406

Here is a quote:

The appeal of social networks is apparent. We use our different social networks to enrich different dimensions of our lives. Therefore, as you would expect, we want different things from our different social networks. The profile we create on LinkedIn profile, for instance, is different from the profile we may post in a community geared to working women.

And another:

Here are a few “real world” incidences recently reported in the news that begin to demonstrate the potential problem.

* An employer updated his LinkedIn profile to say he was looking to hire new programmers. Current employees thought they were at risk and started leaving.
* An HR person turned down a candidate because he noticed that a candidate’s professional profiles varied from network to network.
* A co-op board rejected an applicant because an “old” profile seemed to suggest the person had not held a steady job in six years.

All these stories indicate a strong need for marketers to begin to ask themselves new types of questions as they consider social marketing. Sure, you can chuckle at the examples above, but it indicates our desire to participate in social networks is outpacing our ability to efficiently manage these profiles. It’s a consumer reality that we must accommodate in our marketing plans.

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